SBL真題答案改寫(xiě)之2024年3月6月獸醫(yī)院

考試作答-改寫(xiě)后答案

TASK1 (a)

briefing notes

FAO: BD director

Subject: the impact of the joint venture on the PVS brand and whether a franchise agreement would be better than a joint venture.

The impact of the joint venture on the PVS brand

Advantages

l Improve acknowledge of PVS brand by setting clinics in B4P stores. Because PVS clinics located at town centers south of Arland, B4P is the largest of Arland’s two pet superstores. with stores out side town centers in the north and east of Arland.（抄案例背景信息；然后自己整合） If PVS sets clinics in B4P stores then the brand will be well known in a wide range of areas and creation new revenue stream.（標(biāo)黃這句話為帶來(lái)的好處自己要寫(xiě)出來(lái)，比如創(chuàng)造收入等；這是考官最想看到的分析答案）或者寫(xiě)成答案的話 the colloboration would therefore spread the PVS brand geographically(讓品牌擴(kuò)大地域的影響力，考試的時(shí)候可能大家想不到，可以按照前面我改寫(xiě)的答案，增加收入）

l B4P carry out low-cost strategy (low price, high volume ---brand)（抄題） ,because the customers are growth exceeding pet ownership that means it will increased opportunities to improve PSV brand ；To more people and help them to improve performance.（自己的分析）

Disadvantages (答案沒(méi)有，我覺(jué)得需要寫(xiě)，因?yàn)楸绢}考試的是evaluation skill)

l As B4P carry out low-cost strategy ,it only provides basic level of service to customers, it is a risk of reducing the quality of service of PVS’s clinics which may lead to decreasing reputation of the PVS brand.

The joint venture should increase awareness of the PVS brand .(最后再寫(xiě)一句總結(jié)的話點(diǎn)題）