Porter’s Value chain analysis 價值鏈分析
The value chain describes those activities of the organization that add value to purchase in puts. Primary activities are involved in the production of goods and services. Support activities provide necessary assistance. Linkages are the relationships between activities. Managing the value chain, which includes relationships with outside suppliers, can be a source of strategic advantage.
主要活動：可以直接增加產品價值的活動。
包括：Inbound logistics 進貨物流：原材料的儲存和運輸；Operation生產過程：生產, 組裝，測試；Outbound logistics出貨物流：產成品的倉儲和運輸；Marketing and sales營銷：打廣告、促銷、定價策略、銷售渠道；Service 售后服務：安裝、維修配件
支持性活動：secondary 使primary activity 做的更好，從而間接的提高產品價值。
包括：Firm infrastructure 企業的基本構造: 綜合管理、會計核算、融資、戰略計劃；Human resource management人力資源管理：員工招聘、培訓、發展；Technology development技術發展：產品研發、流程研發；Procurement采購。
